How Ghost Works
Ghost is the AI production platform for creators and agency teams.
One platform. Two products.
Creator makes and publishes video. Agency runs production at scale. The public story stays on output, speed, and control.
One platform. Two live products.
Model routing made simple
Flexible routing
Ghost routes work across supported models without making the public product story depend on vendor names.
Built-in reliability
If a provider changes or degrades, Ghost can route work without breaking the public workflow.
Your content, your control
Ghost uses passphrase-based identity with no passwords and no public language that exposes internal tooling.
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